A white icon in a brown circle on a white background.

Interactive videos are more captivating

INTERACTIVE VIDEO PRODUCTION

Interactive videos are 3 to 4 times more engaging than traditional linear video. 

A purple and blue stripe on a white background.

With passive videos:

  • 20% of viewers will click away from a video in 10 seconds or less
  • 45% will stop watching after 1 minutes
  • 60% will stop watching after 2 minutes

Sources: brainshark.com, cisco.com, insivia.com, inc.com, 50wheel.com, lemonlight.com, brightcove.com, hollywoodreporter.com

On the other hand:

  • Completion rates for interactive videos is around 90%
  • Click through rates are 10 times higher than passive video.

Even though videos are the most popular form of content online, not everyone watches them through to the end.

A man and a woman are standing in front of a computer monitor.

HOW ENGAGING ARE INTERACTIVE VIDEOS?

Netflix set a new height for television with the launch of its first interactive movie called Black Mirror: Bandersnatch.

According to to TV Time's survey 83% of viewers rewatched the interactive movie and tried to discover more than three different endings.


In an interview with Hollywood reporter about how engaged viewers were, Netflix stated "they saw in the data that 94% of viewers were actively making choices"

A netflix interactive film called black mirror bandersnatch

The success of Netflix's first interactive film prompted them release 18 more interactive videos since 2017.

Interactive video samples

We can program interactivity in videos from new or existing video footage.  Check out these samples!

This sample demonstrates how a viewer can follow their own journey by the selecting the options presented. 

Check out the clever use of the hotspots feature rather than overlayed buttons when viewers choose what to watch next.

Interactive video features

Add a variety of elements to keep your viewer engaged!

A black background with a few white lines on it

Interactivity options include two main components.  The first being the elements that are added on top of the video where most require a response from the viewer, such as a button click or completing an email form.

Elements

The letter t is in a square with dots around it.

Text

Overlay text on top of the video

The letter t is in brackets on a white background.

Dynamic Text

Add personalized messaging over the video

A square with a striped pattern and a triangle in the middle.

Hotspot

Make areas of the video clickable links

A picture of a mountain in a square on a white background.

Image

Overlay clickable images on the videos

A mouse pointer is pointing to a button in a rectangle.

Button

Add button to link to other videos or URL

A stack of papers with lines on them.

Pop Up

Trigger pop up messages with skip option

A blue envelope icon on a white background.

Email Form

Trigger sign up forms to capture leads.  Integrate with popular email newsletter services

A white background with a few lines on it

The second component is the navigatiion.  We can program where to take the viewer once they've made their choice(s). 

Navigation

Mapping

Overview of the branching.  This will give you a sense of where to the viewer can go.

A diagram of a system with a lot of pictures on it

Chapters

You can optionally enable chapters so viewers can revisit areas without restarting the journey.

A computer screen with a bunch of pictures on it

Interactive Elements Gallery

A white cat is sitting in a field of yellow flowers.
A poster that says so which do you require
A video that says save 10 % on your next order
A video that says what services are you looking for
A dog wearing a hat and scarf is sitting next to a youtube logo.
Two white rabbits wearing santa hats are talking to each other
A screen that says how far are you on your yoga journey
A poster asking how can we help brighten your day
A video of a person driving a car that says pick your adventure let 's go
Two samsung phones showing a man riding a bike and a woman taking a picture

From viewers to customers

Interactive videos help you reach to more than one group of potential customer by having them decide what they want to learn about what your business offers.

Disclaimer:  This video's provides a use-case illustration of two groups of people (men and women).  We mean no disrespect regarding the sensibilities surrounding gender identity or stereotypes .

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