ADVERTISING

It’s more than just impressions & clicks—it’s real customers

Promote your business across search engines, social media, and other websites that are relevant to your customers. At the end of each month, we’ll show you the number of phone calls, store visits, and revenue that you’ve generated. After all, you’re not advertising to get impressions and clicks—you’re doing it to get more customers.

Target only the best opportunities

Advertising to everyone is expensive and inefficient. Instead, we use cutting-edge technologies to promote your business to a hyper-targeted audience, including competitors’ customers, people nearby, past customers, and more—without compromising consumer privacy along the way.

Track phone calls and store visits

Closing a sale often starts with customer interactions. With Digital Advertising, we track specific keywords in every phone conversation to gauge your customer’s intent to purchase (e.g. “make a reservation” or “book a room”). Furthermore, we know when your ads result in actual store visits

Focus on revenue

Don’t get sidetracked with impressions and clicks—you want real customers spending real dollars. Our monthly reports clarify how much revenue you’ve generated based on your average customer value.

Let us take care of it all for you

Our experienced advertising professionals will take care of all the heavy lifting for you, including creating campaigns, designing graphics, targeting the right people, reviewing data to optimize over time, and generating revenue reports so you know it’s working.

  • Smart exposure: Our solution uses the most advanced advertising technologies to promote your business to the right people at the right time, including competitors’ customers, people nearby, recent website visitors, past customers, and more.
  • Real world results: Our monthly reports don’t just show impressions and clicks—these reports show the results that matter: phone calls and store visits. No more wondering whether your marketing dollars are providing you with a return on your investment.
  • No effort required: Our experienced digital advertising professionals will take care of all the heavy lifting for you. This includes creating and publishing ads, targeting users, building landing pages, generating revenue reports, and more!
  • Reliable: With long-standing relationships with ad partners like Google and Facebook, we will always be on the cutting-edge of digital advertising technology.

Our approach to utilizing digital advertising generally fits into one these three broad objectives:

AWARENESS

Customers KNOW your business
Recommended platforms:
  • Display Advertising
  • YouTube Advertising

ENGAGEMENT

People LIKE your business
Recommended platforms:
  • Social Media Advertising
  • YouTube Advertising

CONVERSION

People WANT to buy from your business
Recommended platform:
  • Search Advertising
  • Social Media Advertising

We provide a wide variety of options to help you tap into the channels available to help connect your business with your customers.

Digitial Advertising Platforms

We currently offer digital advertising options utilizing 4 main platforms:

Search

Advertise local businesses at the top of Google’s search page with Google Ads. For example, when you search for “new car” and a specific, branded dealership appears. We can customize these ads to showcase reviews, the business location, phone number, and more.

Facebook

Harness the power of Facebook with targeted ads appearing directly in the news feed. These are especially effective on mobile. This includes a call-to-action such as "call now", "get directions to the business", or "learn more".

Display Advertising

Fully managed custom banner ads served to targeted audiences. Banner ads that are displayed around the web. The magic of display advertising is in the targeting. Using our proprietary technology we can laser target people based on their browsing behavior, location, and likelihood of becoming a customer. With geo-fenced conversion zones in the real world, we are able to tell if someone saw the ad and then visited the business, proving ROI.

YouTube

Harness the power of YouTube and reach the audience you need with targeted video ads!

Digitial Advertising Strategies

Strategy focused options drive better real world results.   Below are samples of some ready-to-book strategies:

Calls & Leads

Generate inbound calls, texts and form fills. Includes proof of performance, call tracking, and advanced ROI reporting with additional media spend.

Calls, Leads and Store Visits

Fully managed programmatic advertising campaigns. Drive store visits, calls, texts & form fills for your business. Guaranteed Facebook reach, proof of performance and ROI reporting.

Store Visits

Fully managed programmatic advertising campaigns. Drive customers to a physical location. Location based ads with geo fencing & conversion zones, ad creative and user impact reporting.

À La Carte

Mix it up with a custom, fully managed programmatic advertising campaign utlizing any type of ad channels available: Search, Display and Social Media.

FAQ

Where will my business be advertised?

You will be advertised on the following platforms:

  • Search advertising via Google Ads—the ads that appear at the very top of Google search results. This means that people searching for your exact products and services will find you.
  • Social advertising via Facebook—the ads that appear in the Facebook News Feed. Facebook has the world’s largest database of accurate consumer behaviour. We will use this to show off your business to people who are highly likely to become your customer.
  • Display advertising—the banner ads on websites around the web. These will be placed on websites that your customers frequent
I’m already doing some online marketing like social media and I have a website, why do I need to do anything else?

“If we build it, they will come” does not always hold true, especially online. So much information is competing online for people’s attention. The key to success is to be there for the right person at the right time. When you use Digital Advertising you accomplish just this, and your existing online efforts like your website and social media are far more effective for it. When all of the pieces work together, that’s when you see real business results.

How will we be able to know that our digital advertising is working and delivering real results?

We will provide you with regularly scheduled, easy to read, reports that are focused on real results for your business, phone calls and new customers through the door.

What do you need from me on an ongoing basis?

Any information that you can provide about special promotions you are running that we can feature could be helpful to us in creating a winning campaign.

What do the "abandon" indicators mean in a campaign with call tracking?
  • Unanswered – a call that is not classified as a bad call (spam, misdial, etc.), but isn’t answered
  • IVR or Voicemail Abandon – a call abandoned by the caller during the automated routing or voicemail process
  • Hold-time Abandon – a call abandoned by the caller while on hold
  • Ring Transfer Abandon – a call abandoned by the caller during a transfer
Glossary of Terms

Impressions: The number of times an ad is displayed. People can see multiple impressions of the same ad.

CTR (Click-through-rate): Measuring the success of an online advertising campaign by calculating the percentage of clicks compared to the impressions delivered. (How many times in an ad is displayed versus how many people engage with an ad by clicking on it (How many times your ads led customers to an action you've defined is valuable such as sales or leads (Includes unique Calls, Form Fills, Clicks, Visits, Vew Visits, Leads and Offer claims on Facebook ads)

CPC (Cost-per-click): The price and advertiser pays every time a prospective audience clicks on their ad (Used as an ad buy method to insure advertisers are only charged when someone takes action on their ad)

CPM (Cost-per-thousand): The price and advertiser pays for 1000 impressions of an ad. (Used as an ad buy method to purchase bulk impressions)

CPV (Cost-per-view): Price an advertiser pays when targeted user interacts with an ad or watches a video through completion or passed the 30 second mark. (If a user decides to skip your video those impressions are free!) 

What SMART factors help me to determine my advertising objective?
Is the objective:
  • SPECIFIC:  What do you want accomplish? (who, what, when, where, why)
  • MEASURABLE: How will you measure the results?
  • ACHIEVABLE:  It's good to dream, but are the goals realistic?
  • RELEVANT: How does the goal tie into your business?
  • TIME-BOUND Do you have one or more target dates to meet?

Sign up for live digital ad reporting and analysis

Advertising Intelligence is a live Google Ads / Facebook Ads reporting and analysis platform that provides a real advertising ROI for your business. Its smart comparison tools help you to uncover recipes behind rockstar campaigns, pinpoint what’s making you money, and see the big picture of your advertising efforts.  Advertising Intelligence gives you the power to become the expert in digital advertising.  This dashboard is available

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Optix Digital Solutions - Marketing, Media and Productivity

Optix Digital

A Digital Marketing, Media and Productivity Solutions Agency

Optix Digital is a division of Embassy Productions Inc.